Survey

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In my survery i have asked several questions relating to my product and similar product son the market to find out what people preferred and relate that to my advert i am going to create.

In the question above i have asked which container people would prefer to drink from as it is important what the audience wants and we can use this in our advert by using the most popular one so that it appeals to a lot of people. Therefore by the answers above it shows that the bottle was the most popular  container and will benefit us for the advert.

In this question above it asks when you would drink an energy drink, most of the answers we got back related to when people drink they are often participating in sports, therefore this would benefit us as in the advert we will display the drink being consumed whilst a person is participating in sport.

In the question above it sks the audience what type of sport they do, and we hve decided to pick football as a main part of our advert as severeal people commented about football, and football is one of the most popular sports in the country which will benefit us as it will make the advert al ot more appealing 

In the question above we asked what people's age were,  this is because we will have to create the advert round our audience's age ad will consider what to do in the advert so it is relevant to them, also its important that it interests as many as people as possible.

In the question above we have asked what gender the person answering the survey is this is to see what gender many think lucozade is aimed at who we have ti target in our audience. Therefore it would benefit us so we can use this information on our advert.

In the question above we have asked what our favourites sports drink is, and most of the answers we got were lucozade which benefits us as we can include this in our advert and makes our product seem very appealing.

In the question above  the question is asking when drink you consume when exercising, most people answers were lucozade thereforw we could use this in the advert 

by exercising in the advert.

In the question above the question asks how many times a week people exercise , ths would benefit us as if people exercise often many people would but a sports drink., therefore it would benefit us as we want people to exercise so that our product seems more appropriate.

Pre production documents

Pre production documents

Proposal Prepared by …………………………….

Our group will be producing a 30 second advertisement, in order to show the effects in which Lucozade sport have on the body and the help it provides. This advert is going to be aimed at the age group 14-21. The advert will provide evidence of Lucozade doing job to provide energy to carry out sport. The advertisement will feature material shot on the Robert Clack leisure Centre astroturf. The advert will be accompanied with a genre of music from the results we received in our survey. The advert will feature two boys from Robert Clack Six Form who will be carrying out tasks one who started with lucozade and one with water, the one drinking water then becomes tired and has a bottle of lucozade, he then gains a lot of energy and is able to carry out the tasks again, then both the two boys walk off with there lucozade. Graphics will be used to re-enforce the product as well as what we are advertising about it. The advertisement will be produced  with digital cameras, and edited digitally using the final cut at our schools media block. The advertisement budget will be approximately : £1990 we also have an extra £180 considerately

Contact Details

Production Schedule Cast and Crew Contact Details Programme Title: Lucozade Sport advert  Client: Lucozade Writer: Tony Bly Date:29th april 2014
Name/Role	Mobile Telephone Number	Home Telephone Number
Billy fisher - Actor Tony Bly - Actor Luke Harrington - Director David Nash - Camera man Gabriel Barode - Director

Budget

Production Budget
Item	Cost
2 day (maximum) production planning  and meetings Location for advert (2 days)                                 3 days editing to include all materials, equipment, editor, graphics, and sound dubbing  Production contingency %10 Travel expenses @ 0.20p per mile (maximum 50 miles)	£200                            £200(£100 per day)                            £1200 (400 per day)                                              £180                            £10
	Total Production Budget:                            £1790

Filming Location

The place we filmed our advertisement sequence was at Robert Clack Leisure Centre.

Shooting Schedule

Shooting Schedule

Day	Scene	Location	Equipment	Costumes	Props	Cast +Crew
	Scene 1 Scene 2 Scene 3 Scene 4 Scene 5 Scene 6 Scene 7 Scene 8 Scene 9 Scene 10 Scene 11	Robert Clack Leisure Centre Robert Clack Leisure Centre Robert Clack Leisure Centre Robert Clack Leisure Centre Robert Clack Leisure Centre Robert Clack Leisure Centre Robert Clack Leisure Centre Robert Clack Leisure Centre Robert Clack Leisure Centre Robert Clack Leisure Centre Robert Clack Leisure Centre	Kit, Camera, Football and the Drink.	Sports Clothes	Camera, Football and Lucozade	Tony, Billy, David and Luke

Assignment 3 Task 2

When producing our advert thre were many factors in which we had to take into cvonsideration to make sure the advert was successful. The factors were; signing out the equipment, habing enough light for the shots in advert, instrcuting actors and crew members and health and safety.

Firstly we signed the equipment out, we done this by the school giving us permision to use equipment and tghe signed out a tripod, camera and our own sd card to film on. To sing it out we had to put the names down in our group and then write dowm the specific numbers given to the camera and tripod and when finished

Also we had to make sure there was enough lighting when we filmed so it was easily visible. To ensure we kept the sa,me amount of lighting we filmed roughly on the same time of each day and would checjk the weather to make sure it was bright enough for us to film.

Instrcuting our crew and actors what to do was also another thing we had to do. I done this by instructing the actors what to do either stpe by step or a whole scene at a time, i would then instruct my crew on how i wanted them to film it and maybe change the angles in which it is being filmed.

Also we had to consider the safety of everyone on the scene, due to this i made the actors wear suitable clothing for what they were going to be doing and also checked the lkocation that were was nothing that could harm them.

Once i finished filing it was now time to edit my footyage and make into an advert.Firstly i had to rearrange the clips in the order that i wanted them, i then deletd some clips that i did not want to use so it would be easier to put my advert together


I then used Live type so that i could label the video to make sure the audience knew it was my video.

The next tool i used was the fade tool i done this by clicking on the pen icon and then found a black line runninbg through the clip i would then select where i wanted to fade to start by clicking ojn the line at the top of the clip and where it would end by clicking further on down the clip and dragging it down to the bottom.

I then decided what music i wanted to be featured in this advert i had to import this from the internet and then convert it to mp3, i then synced the song up in beat with the advert and made it play whilst the advert was going on, especially when there was action

Near the end i had to use layers on my advert, i done this when i used fading as at the end of my advert i had faded from the final scene to the product to emphasise what thwe product was and makde sure the audience unbderstood this and saw it up close.

Once this was all done i had to render this video so i could upload it on to youtube and make sure that the sound and quality were the same when doing so.

i then had to upload it to youtube i had to export the video and save it and adjust some soudn setting and display setting and then logged on to my youtube accoutn and uploaded the advert.

Lucozade advert Pitch and Prezi Assignment 2 Task 5

Assignment 2 Task 4

When creating an advert there are some potential problems you mar run into. it is very important that you check that there are no problems as they can get you into alot of bother.some of the problems are copyright and codes of practice.

You must be very careful when creating advert as you could be prosecuted for copyrighting someone. for example if you are going to use music on your advert you must ensure you get permission that you can use and not just take the song and use it as band or singer may not want you using it. Also this is the same were you are thinking of ideas you can not take ideas from advert from a different company and use them on your own advert.

Also you must be very cautious about codes of practice. There are many codes of practice in which if you do not follow your advert could be banned. For example risk of content is something you need to be careful about if the advert is seen to be rude, racist, sexist or any other key factors then the advert will be banned as it is not suitable for everyone to watch and some people may take offence to it.

Another code fo practice you need to think about is false advertising. Fa;se advertising is when you say something about the product which is really nto true. For example in a lucozade sports drink advert you can not say that the drink will make you better at a sport is the best drink in the world as it displays the product to be something it's not.

Assignment 2 Task 3

When researching for an advert you must find otu what you need for the advert and how you are going to get it. There are many things you need for an advert. These include technical equipment, possible filming location, actors and actresses and  costumes and props.

First of all you must research in what type of equipment you need for  the advert to film it , for example you would need a camera and a tripod to hold the camera in place when filming. firstly you would get the equipment either by buying it to keep or hiring it out , if hiring then you must realise how long you will need to hire the equipment out or so you have enough time to film your advert, roughly it would cost you around £400 pound per day for all the equipment including the editing equipment needed to put all the scenes together to make the advert.

Secondly you need to consider where you are going to film if needing good facilities you will have to hire it out for the length of time you want to get all the filming you need from this, for example if doing a sport advert you may want to hire out a pitch so that you can film on there. The costs on hiring a facility varies depending on what location and facilities are using, it may cost up to £100 per day.As well as paying for the location you must also get permission that you can film on there from the owner. Some locations are also picked on how easy they are to get to, whether you will have to travel alot to get there either by bus or train. Some problems you may encounter when picking a location is that it may be open to the public alot and therefore they could interfere with your filming as you do not want them in the advert. The weather may also be a problem when you film as if you are filming when outside and it is sunny the whole time you film it then needs to be sunny.

Actors and Actresses are also something you need to consider when creating your advert as they need to suit what your advert is about. You need to decide what is needed from the actors and actresses, whether it be age, gender or any other factor. Also you need to pick someone which may be time consuming as you may need auditions so you know what your actors are like. If you want to hire a well known and famous actor then you will have to pay for their services. However if you use a member of the public you need them to fill in a form allowing them to do so.

Costumes and props also have to be considered, for example what you will need for the actors to use or wear during the advert. Also you need to research where you are going to get the costumes and props from, also once you have the costume and props you need to find a place to store them. Also you need to consider the costs of the clothing and props , this depends on what you are going to get and how muchh you get of it, the average amount to use is  £100.

Task 2 assignment 2 - Ideas generation

As a group we have created 2 main ideas ifor our advert


The first idea we came up with involves 1 person doing drills in football and at first is doing it moderately well at an average speed, once the athlete starts to tire he drinks Lucozade as it replaces electrolites that gives energy, then the same atlete will be much betetr t a much quicker tempo, to emphasise  the effect lucozade has on tired thletes. The target audience for our advert would be youbng sports people as they want more energy whilst participating n ther specific sport.The form of this advert is a stand alone as it is not part of a series and is not related to any other avderts.The unique selling poitn of our advert is thta lucozade advert would be that it improves your energy when your felling tired to make you beter  .This is shown in the story board below.

The second idea the group came up with consists of 2 actors, at the beginning it shows that both the ath;etes are the same ability and same fitness as they both tire , one drinks water and the other drinks lucozade, the one who drinks lucozade gets more energy and starts beating the other due to the drink choice, the target audience for this is also youn sports people as they will want to be better than most people and can be if they have mre energy then others due to lucozade.The form of this advert is a realist advert as it shwos factsthat are true. The unique selling poitn of our advert is thta lucozade advert would be that it improves your energy when your felling tired to make you better. This idea is shown on the story board below.