Assignment 4 Evaluation

I am now going to talk about what i think went well in my advert and what i could have done better.I have created an avert for Lucozade Sport , i decided to use this product as it is very popular and the whole group liked the idea of doing a sport related advert, the target audience was male's in their 20's who enjoyed participating in sport. I hcose this as a target audience as alot of people in their 20's still really enjoy sport and may need to replenish energy as they used to have alot more when they were younger.

When thinking about the idea of the advert i had a rough idea of how i wanted it to be, and how it was going to be sucdcessfull as well as giving many good ideas we decided as a group how it should be done, and listening to each other on how we could ad different things to it , in which my opinion made it alot better. Also with help of a questionnaire we would edit the advert and conduct it in a way that that the feedback we got. In the survey we asked both qualitative and quantitive questions. we would often use open questions so we could get detailed feedback from the audience.

Firstly i think that there were several points of the advert that were very good and some that were bad. I think that the editing in the advert was good as it seemed very smooth and there were no pauses, it seemed to have a natural flow and was in rythm with the song. However there are some points in the advert where the camera moves and makes it look a little unprofessional. Also i think alot of people can relate to the product as football is the most popular sport in the world making the target audence be alot bigger than using a not so popular sport. An improveent i would of mad is that i would use an actress nextr time as it was only male actors in the advert and made it seem just aimed at men, making my target audience alot smaller.


In the focus group we showed our advert to the audience and most of them rated it an 8 out of 10, i am very pkeased with this as it was our frist time in creating an advert. In the focus group we had both positive and negative feedback. I took into account tyhe negative feedback more as i think if i were to create another advert for the same product i would chaneg somethings so that they think it is beter and that there is a bigger target audience