The first idea we came up with involves 1 person doing drills in football and at first is doing it moderately well at an average speed, once the athlete starts to tire he drinks Lucozade as it replaces electrolites that gives energy, then the same atlete will be much betetr t a much quicker tempo, to emphasise the effect lucozade has on tired thletes. The target audience for our advert would be youbng sports people as they want more energy whilst participating n ther specific sport.The form of this advert is a stand alone as it is not part of a series and is not related to any other avderts.The unique selling poitn of our advert is thta lucozade advert would be that it improves your energy when your felling tired to make you beter .This is shown in the story board below.
The second idea the group came up with consists of 2 actors, at the beginning it shows that both the ath;etes are the same ability and same fitness as they both tire , one drinks water and the other drinks lucozade, the one who drinks lucozade gets more energy and starts beating the other due to the drink choice, the target audience for this is also youn sports people as they will want to be better than most people and can be if they have mre energy then others due to lucozade.The form of this advert is a realist advert as it shwos factsthat are true. The unique selling poitn of our advert is thta lucozade advert would be that it improves your energy when your felling tired to make you better. This idea is shown on the story board below.
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