When researching for an advert you must find otu what you need for the advert and how you are going to get it. There are many things you need for an advert. These include technical equipment, possible filming location, actors and actresses and costumes and props.
First of all you must research in what type of equipment you need for the advert to film it , for example you would need a camera and a tripod to hold the camera in place when filming. firstly you would get the equipment either by buying it to keep or hiring it out , if hiring then you must realise how long you will need to hire the equipment out or so you have enough time to film your advert, roughly it would cost you around £400 pound per day for all the equipment including the editing equipment needed to put all the scenes together to make the advert.
Secondly you need to consider where you are going to film if needing good facilities you will have to hire it out for the length of time you want to get all the filming you need from this, for example if doing a sport advert you may want to hire out a pitch so that you can film on there. The costs on hiring a facility varies depending on what location and facilities are using, it may cost up to £100 per day.As well as paying for the location you must also get permission that you can film on there from the owner. Some locations are also picked on how easy they are to get to, whether you will have to travel alot to get there either by bus or train. Some problems you may encounter when picking a location is that it may be open to the public alot and therefore they could interfere with your filming as you do not want them in the advert. The weather may also be a problem when you film as if you are filming when outside and it is sunny the whole time you film it then needs to be sunny.
Actors and Actresses are also something you need to consider when creating your advert as they need to suit what your advert is about. You need to decide what is needed from the actors and actresses, whether it be age, gender or any other factor. Also you need to pick someone which may be time consuming as you may need auditions so you know what your actors are like. If you want to hire a well known and famous actor then you will have to pay for their services. However if you use a member of the public you need them to fill in a form allowing them to do so.
Costumes and props also have to be considered, for example what you will need for the actors to use or wear during the advert. Also you need to research where you are going to get the costumes and props from, also once you have the costume and props you need to find a place to store them. Also you need to consider the costs of the clothing and props , this depends on what you are going to get and how muchh you get of it, the average amount to use is £100.
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