Assignment 1 Task 8

Bibliography

·      “AS Media Studies: The Essential Introduction Second Edfition. Philip Rayner, Peter wall and Stephen Kruger.” “Part 4: Three Case Studies. Case Study 2: advertising and marketing.” Routledge 2005.  ISBN 0-415-32966-3

·      “GCSE Media Studies. Editors Colin Bulman, Vivienne Clrk, Richard Harvey, Richard Horsman, Tim Leadbeater, Eileen lewis and William Malyszko.” “Pages 62-3, 64-7 73-4, 151-2, 173. Longman 2005. ISBN 0-582-32833-0.

·      “The Media: An Introduction Edited by Adam Briggs and Paul Cobley.” “Chapter 17 Audience research by Ray Kent”. Longman 2002. ISBN 0-582-42346-5

·      “The Media Magazine. The English and Media Centre.” “Analysing Still-image adverts: Reading Lynx by Mark Ramey”. Issue 45 / September 2013. ISSN 1478-8616

·      “The Media Magazine. The English and Media Centre.” “How I make things. Garth Jennings on making a TV commercial”.  Issue 39 / February 2012. ISSN 1478-8616

·      “The Media Magazine. The English and Media Centre.” “Adjudicating ads. Claire Forbes”.  Issue 23 / February 2008. ISSN 1478-8616

·      “The Media Magazine. The English and Media Centre.” “AS Coursework – charity ads. Gavin Luhrs”. Issue 9 / February 2004. ISSN 1478-8616

·      “The Media Students Book 4^th Edition”, “Chapter 9 Advertising and Branding”: Gill Branston and Roy Stafford: Routledge 2007: ISBN 0-415-37143-0

Internet.

·      "Specs & Delivery | How to Deliver Commercials to Channel 4". Channel 4: 2001.
<http://www.channel4sales.com/planning_and_buying/ad_specs_and_delivery> (Accessed 24/10/1)

·      “Top 30 Programmes” :  Broadcasters Audience Research Board http://www.barb.co.uk/www.barb.co.uk/viewing

·      “Top 10 Programmes”  Broadcasters Audience Research Board  http://www.barb.co.uk/www.barb.co.uk/viewing

·	·      “How we do what we do”:  Broadcasters Audience Research Board  http://www.barb.co.uk/www.barb.co.uk/viewing

·      “Advertising | How to Advertise  on Channel 4 and its platforms”:http://www.channel4sales.com/advertising.

·      “Viewing data”:  Broadcasters Audience Research Board  http://www.barb.co.uk/ www.barb.co.uk/viewing

·      “Five controversial TV and internet ads – video” - The Guardian www.theguardian.com › News › Media ›Ad break‎ :

·      http://www.theguardian.com/media/video/2013/jun/20/five-controversial-tv-internet-ads-video

·      “ThinkboxBrandIdentity." http://www.thinkbox.tv/server/show/nav.1428

·      “Advertising Standards Authority”: http://www.asa.org.uk/

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