When advertising a company will use research to help them make the best advert possible. there are many methods of research, they are; primary, secondary, qualitative, quantitative. I am now going to explain what the different methods of research are; Audience, Market and Production.
Audience research is a way of knowing who your target audience is as you want the advert to appeal to a certain type of audience that can relate themselves to the brand, there are many factors that will affect your target audience, this is; where they live, what job or profession they have, when and what do they watch on television and what things they may be interested in such as hobbies.
Market research is a way of knowing how well your product could do by looking at sales figures and other products to see if the product is worth making and see if it will be successful. They will then use this to compete against other products by their charging price and how to draw in their customers. By creating an advert it would be possible to win over customers that like existing products and must therefore show positive attitudes towards the product and display the correct manor of behavior.
Production research consists looking into how the advert is going to actually be created and completed and looks at the process of making the advert and also need to worry about all possible factors about filming, these are ; staff, equipment, location, licences etc.
There are also different styles of research , these are: primary, secondary, quantitative and qualitative. Primary research is is research carried out by them self, the advantage of this is that you can get exactly what you want out of it and don't have to rely on other people's data, the disadvantage of this is that it is very time consuming.
Secondary research is when you use someone else's research which may be useful to you, an advantage of this is that it is not time consuming and all the data is there for you and no research from yourself is needed, the disadvantage of this is that the information may not be directly relevant for the person.
Quantitative research is when you want to find out simple things about the audience and consists of the use of numbers, which then can be displayed in graphs or charts.
Qualitative research is when you want to find out what your audience is thinking, it is helpful as it will describe how people feel however everyone maybe different and you can not record this.
Tony, there are several typing errors in the post.
ReplyDeleteYour descriptions of each type of research are clear but to achieve the merit you must give more detailed examples of when you would use the research and how you would carry it out. For example, for production research how would you go about sourcing equipment for your advertisement shoot?