Unit 30 Assignment 1 Task 6

It is useful for advertisers to study audiences as when creating their advert they have in mind an idea in what they are going to do so they can attract the right audience they want to by knowing what they want.

There are many ways in which an audience can be divided and labelled, these are; age, gender, where they live and a standard occupational classification.

Advertisers would take into account on what age their audience is when making their adverts as they would need to make their advert suitable for the age group, for example if the audience is very young they will not want the advert to be rude and will use vocabulary that they will understand, whereas if the audience is older they will use more of an extended vocabulary and will try to appeal more to them.      

Gender is aslo considered when making an advert as they will want to know what gender their audience is as they will construct their advert towards the gender they wish to target, in some cases their product may aimed at both gender's and will have to adjust their advert accordingly.

Another factor advertisers need to think about their audience is where they live, this needs to be taken into consideration as you may need too use another language if your advert is going to be released into another country and different parts of the country have different cultures and may not want to offend people who live in a certain area.

The final factor that advertisers must be aware about their audience is standard occupational classification, this is being aware of the class of people you are aiming at and what type of people and what social groups they are, this needs to be taken into consideration with your advert so you can associate hour product with the people you want to.

It is very important when identifying different sections of the audience in many ways. A easy in which this is helpful is that you can adjust your advert to suit the audience, for example it would be easy to make sure that both male and female are in an advert so that the advert then is aimed at both gender's and will have a bigger range of audience.

to make a good advert there must be good preparation and most of all research of what the audience want. One organisation that does this is BARB (Broadcasters Audience Research Board) , below is examples of how they collect information.

An audience measurement panel is a method of knowing the amount of people that are gonna be in your adeice. The advantage of this is that you realsie how any people you have to prepare your advert for, however this does not describe what the audience is like, for example what age pr gender they are making it hard to create the advert to suti the audience in which it may not be successful