It is very important when creating an advert that you research gather information which can make the advert better and influence your decisions. There are many sources in which you can gather information.
The first source that can be used is television ratings , you can fid this on the barb website and it shows all the most popular channels ratings and what genres are doing well, for example if sport is very popular lucozade may release a new advert so that the audience is very big as a lot of people are watching sport. This is useful for advertisers as they cann see what genre or type of television is doing well and may even use actors from that show to try to present their product so thta people wll like it.
Another way in which yu can gather information is by looking at programme profiles, a programme profile explains what the programme is about and from this you may gather from why it is successful and use bits or ideas from this to enhance your advert to the best it possible can. This is useful for an advertising company as by looking at this they can see what type of advert to do by knowing what their audience likes and really want.
A rate card is also another way in which you can gather information, a rate card shows how much it would cost to put their advert on to a television channel, this all depends if = there are a lot of people watching indoors, duration of the advert and other key factors. This is very useful for advertisers as it shows how much it will cost them to put the advert on a television channel, also it shows when is the best place to do it as more people will be watching it therefore the audience will be bigger and will hopefully draw in more customers
A online information pack is finally another advertisers collect there information, The online information pack shows what channel is doing the best , this is very useful to advertisers as when deciding what channel they want to put their advert they can look at how successful their channel is and how many people watch their channel as the advertisers may want to use the most successful audience as they want a bigger audience and want their advert to be as successful as possible.
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