Assignment 1 Task 8

Bibliography

·      “AS Media Studies: The Essential Introduction Second Edfition. Philip Rayner, Peter wall and Stephen Kruger.” “Part 4: Three Case Studies. Case Study 2: advertising and marketing.” Routledge 2005.  ISBN 0-415-32966-3

·      “GCSE Media Studies. Editors Colin Bulman, Vivienne Clrk, Richard Harvey, Richard Horsman, Tim Leadbeater, Eileen lewis and William Malyszko.” “Pages 62-3, 64-7 73-4, 151-2, 173. Longman 2005. ISBN 0-582-32833-0.

·      “The Media: An Introduction Edited by Adam Briggs and Paul Cobley.” “Chapter 17 Audience research by Ray Kent”. Longman 2002. ISBN 0-582-42346-5

·      “The Media Magazine. The English and Media Centre.” “Analysing Still-image adverts: Reading Lynx by Mark Ramey”. Issue 45 / September 2013. ISSN 1478-8616

·      “The Media Magazine. The English and Media Centre.” “How I make things. Garth Jennings on making a TV commercial”.  Issue 39 / February 2012. ISSN 1478-8616

·      “The Media Magazine. The English and Media Centre.” “Adjudicating ads. Claire Forbes”.  Issue 23 / February 2008. ISSN 1478-8616

·      “The Media Magazine. The English and Media Centre.” “AS Coursework – charity ads. Gavin Luhrs”. Issue 9 / February 2004. ISSN 1478-8616

·      “The Media Students Book 4^th Edition”, “Chapter 9 Advertising and Branding”: Gill Branston and Roy Stafford: Routledge 2007: ISBN 0-415-37143-0

Internet.

·      "Specs & Delivery | How to Deliver Commercials to Channel 4". Channel 4: 2001.
<http://www.channel4sales.com/planning_and_buying/ad_specs_and_delivery> (Accessed 24/10/1)

·      “Top 30 Programmes” :  Broadcasters Audience Research Board http://www.barb.co.uk/www.barb.co.uk/viewing

·      “Top 10 Programmes”  Broadcasters Audience Research Board  http://www.barb.co.uk/www.barb.co.uk/viewing

·	·      “How we do what we do”:  Broadcasters Audience Research Board  http://www.barb.co.uk/www.barb.co.uk/viewing

·      “Advertising | How to Advertise  on Channel 4 and its platforms”:http://www.channel4sales.com/advertising.

·      “Viewing data”:  Broadcasters Audience Research Board  http://www.barb.co.uk/ www.barb.co.uk/viewing

·      “Five controversial TV and internet ads – video” - The Guardian www.theguardian.com › News › Media ›Ad break‎ :

·      http://www.theguardian.com/media/video/2013/jun/20/five-controversial-tv-internet-ads-video

·      “ThinkboxBrandIdentity." http://www.thinkbox.tv/server/show/nav.1428

·      “Advertising Standards Authority”: http://www.asa.org.uk/

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      'Youtube' https://www.youtube.com/

Unit 30 Assignment 1 Task 7

It is very important when creating an advert that you research gather information which can make the advert better and influence your decisions. There are many sources in which you can gather information.

The first source that can be used is television ratings , you can fid this on the barb website and it  shows  all the most popular channels ratings and what genres are doing well, for example if sport is very popular lucozade may release a new advert so that the audience is very big as a lot of people are watching sport. This is useful for advertisers as they cann see what genre or type of television is doing well and may even use actors from that show to try to present their product so thta people wll like it.

Another way in which yu can gather information is by looking at programme profiles, a programme profile explains what the programme is about and from this you may gather from why it is successful and use bits or ideas from this to enhance your advert to the best it possible can. This is useful for an advertising company as by looking at this they can see what type of advert to do by knowing what their audience likes and really want.

A rate card is also another way in which you can gather information, a rate card shows how much it would cost to put their advert on to a television channel, this all depends if = there are a lot of people watching indoors, duration of the advert and other key factors. This is very useful for advertisers as it shows how much it will cost them to put the advert on a television channel, also it shows when is the best place to do it as more people will be watching it therefore the audience will be bigger and will hopefully draw in more customers

A online information pack is finally another advertisers collect there information, The online information pack shows what channel is doing the best , this is very useful to advertisers as when deciding what channel they want to put their advert they can look at how successful their channel is and how many people watch their channel as the advertisers may want to use the most successful audience as they want a bigger audience and want their advert to be as successful as possible.

Unit 30 Assignment 1 Task 6

It is useful for advertisers to study audiences as when creating their advert they have in mind an idea in what they are going to do so they can attract the right audience they want to by knowing what they want.

There are many ways in which an audience can be divided and labelled, these are; age, gender, where they live and a standard occupational classification.

Advertisers would take into account on what age their audience is when making their adverts as they would need to make their advert suitable for the age group, for example if the audience is very young they will not want the advert to be rude and will use vocabulary that they will understand, whereas if the audience is older they will use more of an extended vocabulary and will try to appeal more to them.      

Gender is aslo considered when making an advert as they will want to know what gender their audience is as they will construct their advert towards the gender they wish to target, in some cases their product may aimed at both gender's and will have to adjust their advert accordingly.

Another factor advertisers need to think about their audience is where they live, this needs to be taken into consideration as you may need too use another language if your advert is going to be released into another country and different parts of the country have different cultures and may not want to offend people who live in a certain area.

The final factor that advertisers must be aware about their audience is standard occupational classification, this is being aware of the class of people you are aiming at and what type of people and what social groups they are, this needs to be taken into consideration with your advert so you can associate hour product with the people you want to.

It is very important when identifying different sections of the audience in many ways. A easy in which this is helpful is that you can adjust your advert to suit the audience, for example it would be easy to make sure that both male and female are in an advert so that the advert then is aimed at both gender's and will have a bigger range of audience.

to make a good advert there must be good preparation and most of all research of what the audience want. One organisation that does this is BARB (Broadcasters Audience Research Board) , below is examples of how they collect information.

An audience measurement panel is a method of knowing the amount of people that are gonna be in your adeice. The advantage of this is that you realsie how any people you have to prepare your advert for, however this does not describe what the audience is like, for example what age pr gender they are making it hard to create the advert to suti the audience in which it may not be successful

task 5 methods of resear

When advertising a company will use research to help them make the best advert possible. there are many methods of research, they are;  primary, secondary, qualitative, quantitative. I am now going to explain what the different methods of research are; Audience, Market and Production.


Audience research is a way of knowing who your target audience is as you want the advert to appeal to a certain type of audience that can relate themselves to the brand, there are many factors that will affect your target audience, this is; where they live, what job or profession they have, when and what do they watch on television and what things they may be interested in such as hobbies.

Market research is a way of knowing how well your product could do by looking at sales figures and other products to see if the product is worth making and see if it will be successful. They will then use this to compete against other products by their charging price and how to draw in their customers. By creating an advert it would be possible to win over customers that like existing products and must therefore show positive attitudes towards the product and display the correct manor of behavior.

Production research consists looking into how the advert is going to actually be created and completed and looks at the process of making the advert and also need to worry about all possible factors about filming, these are ; staff, equipment, location, licences etc.

There are also different styles of research , these are: primary, secondary, quantitative and qualitative. Primary research is is research carried out by them self, the advantage of this is that you can get exactly what you want out of it and don't have to rely on other people's data, the disadvantage of this is that it is very time consuming.

Secondary research is when you use someone else's research which may be useful to you, an advantage of this is that it is not time consuming and all the data is there for you and no research from yourself is needed, the disadvantage of this is that the information may not be directly relevant for the person.

Quantitative research is when you want to find out simple things about the audience and consists of the use of numbers, which then can be displayed in graphs or charts.

Qualitative research is when you want to find out what your audience is thinking, it is helpful as it will describe how people feel however everyone maybe different and you can not record this.