Before producing our advert there were many pre production documents we had to fill out in order to film and get all equipment and everything we needed for our advert. The pre-productions are ; proposal, contact details, budget, costumes and props, risk assessment, production schedule, filming location, shooting schedule and story board.
Proposal
the propsoal covers the whole idea of what is ogoing to happen and describes what the aim is stating the target audience and many other key factors. This is very useful as it lets everyone know who is involved what they want to happen and what is expected and any background information.
Contact Details
On this document it states every one is who involved in the advert and their contact uinformation if needed. This is useful as you may want to film and need to let everyone know where and when this going to happen.
Budget
A budget states what what money is going to be needed to be spent in order to get all the quipment for the advert, such as costumes and prop , location and much more. This is very useful as it shows you how much money you will need to get everything you want in your advert and you change this if you want something either cheaper or more expensive.
Costumes and Props
This covers any thing needed for the advert to happen , for example in my advert you would need suitable clothing for football, a football , a goal and much more. This is useful as it shows what is needed to make the advert as good as possible and how much they are.
Risk assessment
A risk assessment is a sheet claiming wall the possible risks when filming and hpw they can be resolved or minimised so they do not happen. This is very useful as it is vitsl that everyone working on the advert is a safe as they can possible be.
Production Schedule
The production shcedule shows what is gpoing to be happening at what times throiugh out the day and shows who is partipating , for example who is the dfirector , who is the camera man and who is the actor. This is useful as it makes everything much easier to and makes it all very organised.
Filming location
This document states where we are going to be filming and will often show where it is on a map and any directions to get there for any of the crew. This is is useful as it shows where you are going to be filming and everyone will know where to go
Shooting Schedule
The shooting schedule is very much like the prodcution schedule but is for all the camera work, this is a scene by scene explanation of what is going on. This is useful as it shows all the actors and crew memebers what they are filming throughtout the day and what is needed in every scene.
Story board
The story board is a document that shows all the ideas of what is going to happen, there will be more thna one and the whole group will decide what they are going to do and any adjustments needed. This is useful as there is more than one idea and you differ between the two to make it better
Monday, 7 July 2014
Assignment 4 Evaluation re-draft
I am now going to talk about what i think went well in my advert and what i could have done better.I have created an avert for Lucozade Sport , i decided to use this product as it is very popular and the whole group liked the idea of doing a sport related advert, the target audience was male's in their 20's who enjoyed participating in sport. I hcose this as a target audience as alot of people in their 20's still really enjoy sport and may need to replenish energy as they used to have alot more when they were younger.
When thinking about the idea of the advert i had a rough idea of how i wanted it to be, and how it was going to be sucdcessfull as well as giving many good ideas we decided as a group how it should be done, and listening to each other on how we could ad different things to it , in which my opinion made it alot better. Also with help of a questionnaire we would edit the advert and conduct it in a way that that the feedback we got. In the survey we asked both qualitative and quantitive questions. we would often use open questions so we could get detailed feedback from the audience. An example of the questions we used are shown below. This will show what container they would prefer to drink for, when people drink sports drinks and much mroe releant information that we would have to consider when making our advert.
https://www.surveymonkey.com/analyze/l17sFQ7JCmhtdjzsuAU3viXSI3BQKD_2F0egRWyz649zA_3D
Firstly i think that there were several points of the advert that were very good and some that were bad. I think that the editing in the advert was good as it seemed very smooth and there were no pauses, it seemed to have a natural flow and was in rythm with the song. However there are some points in the advert where the camera moves and makes it look a little unprofessional. Also i think alot of people can relate to the product as football is the most popular sport in the world making the target audence be alot bigger than using a not so popular sport. An improveent i would of mad is that i would use an actress nextr time as it was only male actors in the advert and made it seem just aimed at men, making my target audience alot smaller. An idditional thing that i felt we done very well was promote our product very well as there were multiple times in the advert where you can cleary see Lucozade being displayed , especially at the end where th eonly thing you can see is a close up of the product. Another improvement that may be needed next time is that we could possibly use a famous person to promote our product, preferrably a famous football player so that people may think if a prpfessional uses it then they should as well.
In the focus group we showed our advert to the audience and most of them rated it an 8 out of 10, i am very pkeased with this as it was our frist time in creating an advert. In the focus group we had both positive and negative feedback. I took into account tyhe negative feedback more as i think if i were to create another advert for the same product i would chaneg somethings so that they think it is beter and that there is a bigger target audience. In this focus group we also asked on what people thought were good and what they thought needed improving, which helps us realise what we would have to do next time to make the advert much better.
After looking and analayising all the feedback i felt that overall the advert was successful i think the aim is met and alot of people said they would buy the advert when i asked the audience. However i would of been ,much more pleased if we got 10 ouit of 10 but this can be made with all the improvements mentioned above.
When thinking about the idea of the advert i had a rough idea of how i wanted it to be, and how it was going to be sucdcessfull as well as giving many good ideas we decided as a group how it should be done, and listening to each other on how we could ad different things to it , in which my opinion made it alot better. Also with help of a questionnaire we would edit the advert and conduct it in a way that that the feedback we got. In the survey we asked both qualitative and quantitive questions. we would often use open questions so we could get detailed feedback from the audience. An example of the questions we used are shown below. This will show what container they would prefer to drink for, when people drink sports drinks and much mroe releant information that we would have to consider when making our advert.
https://www.surveymonkey.com/analyze/l17sFQ7JCmhtdjzsuAU3viXSI3BQKD_2F0egRWyz649zA_3D
Firstly i think that there were several points of the advert that were very good and some that were bad. I think that the editing in the advert was good as it seemed very smooth and there were no pauses, it seemed to have a natural flow and was in rythm with the song. However there are some points in the advert where the camera moves and makes it look a little unprofessional. Also i think alot of people can relate to the product as football is the most popular sport in the world making the target audence be alot bigger than using a not so popular sport. An improveent i would of mad is that i would use an actress nextr time as it was only male actors in the advert and made it seem just aimed at men, making my target audience alot smaller. An idditional thing that i felt we done very well was promote our product very well as there were multiple times in the advert where you can cleary see Lucozade being displayed , especially at the end where th eonly thing you can see is a close up of the product. Another improvement that may be needed next time is that we could possibly use a famous person to promote our product, preferrably a famous football player so that people may think if a prpfessional uses it then they should as well.
In the focus group we showed our advert to the audience and most of them rated it an 8 out of 10, i am very pkeased with this as it was our frist time in creating an advert. In the focus group we had both positive and negative feedback. I took into account tyhe negative feedback more as i think if i were to create another advert for the same product i would chaneg somethings so that they think it is beter and that there is a bigger target audience. In this focus group we also asked on what people thought were good and what they thought needed improving, which helps us realise what we would have to do next time to make the advert much better.
After looking and analayising all the feedback i felt that overall the advert was successful i think the aim is met and alot of people said they would buy the advert when i asked the audience. However i would of been ,much more pleased if we got 10 ouit of 10 but this can be made with all the improvements mentioned above.
Assignment 4 Evaluation
I am now going to talk about what i think went well in my advert and what i could have done better.I have created an avert for Lucozade Sport , i decided to use this product as it is very popular and the whole group liked the idea of doing a sport related advert, the target audience was male's in their 20's who enjoyed participating in sport. I hcose this as a target audience as alot of people in their 20's still really enjoy sport and may need to replenish energy as they used to have alot more when they were younger.
When thinking about the idea of the advert i had a rough idea of how i wanted it to be, and how it was going to be sucdcessfull as well as giving many good ideas we decided as a group how it should be done, and listening to each other on how we could ad different things to it , in which my opinion made it alot better. Also with help of a questionnaire we would edit the advert and conduct it in a way that that the feedback we got. In the survey we asked both qualitative and quantitive questions. we would often use open questions so we could get detailed feedback from the audience.
Firstly i think that there were several points of the advert that were very good and some that were bad. I think that the editing in the advert was good as it seemed very smooth and there were no pauses, it seemed to have a natural flow and was in rythm with the song. However there are some points in the advert where the camera moves and makes it look a little unprofessional. Also i think alot of people can relate to the product as football is the most popular sport in the world making the target audence be alot bigger than using a not so popular sport. An improveent i would of mad is that i would use an actress nextr time as it was only male actors in the advert and made it seem just aimed at men, making my target audience alot smaller.
In the focus group we showed our advert to the audience and most of them rated it an 8 out of 10, i am very pkeased with this as it was our frist time in creating an advert. In the focus group we had both positive and negative feedback. I took into account tyhe negative feedback more as i think if i were to create another advert for the same product i would chaneg somethings so that they think it is beter and that there is a bigger target audience
When thinking about the idea of the advert i had a rough idea of how i wanted it to be, and how it was going to be sucdcessfull as well as giving many good ideas we decided as a group how it should be done, and listening to each other on how we could ad different things to it , in which my opinion made it alot better. Also with help of a questionnaire we would edit the advert and conduct it in a way that that the feedback we got. In the survey we asked both qualitative and quantitive questions. we would often use open questions so we could get detailed feedback from the audience.
Firstly i think that there were several points of the advert that were very good and some that were bad. I think that the editing in the advert was good as it seemed very smooth and there were no pauses, it seemed to have a natural flow and was in rythm with the song. However there are some points in the advert where the camera moves and makes it look a little unprofessional. Also i think alot of people can relate to the product as football is the most popular sport in the world making the target audence be alot bigger than using a not so popular sport. An improveent i would of mad is that i would use an actress nextr time as it was only male actors in the advert and made it seem just aimed at men, making my target audience alot smaller.
In the focus group we showed our advert to the audience and most of them rated it an 8 out of 10, i am very pkeased with this as it was our frist time in creating an advert. In the focus group we had both positive and negative feedback. I took into account tyhe negative feedback more as i think if i were to create another advert for the same product i would chaneg somethings so that they think it is beter and that there is a bigger target audience
Subscribe to:
Comments (Atom)