When creating an advert there are some potential problems you mar run into. it is very important that you check that there are no problems as they can get you into alot of bother.some of the problems are copyright and codes of practice.
You must be very careful when creating advert as you could be prosecuted for copyrighting someone. for example if you are going to use music on your advert you must ensure you get permission that you can use and not just take the song and use it as band or singer may not want you using it. Also this is the same were you are thinking of ideas you can not take ideas from advert from a different company and use them on your own advert.
Also you must be very cautious about codes of practice. There are many codes of practice in which if you do not follow your advert could be banned. For example risk of content is something you need to be careful about if the advert is seen to be rude, racist, sexist or any other key factors then the advert will be banned as it is not suitable for everyone to watch and some people may take offence to it.
Another code fo practice you need to think about is false advertising. Fa;se advertising is when you say something about the product which is really nto true. For example in a lucozade sports drink advert you can not say that the drink will make you better at a sport is the best drink in the world as it displays the product to be something it's not.
Friday, 21 March 2014
Thursday, 20 March 2014
Assignment 2 Task 3
When researching for an advert you must find otu what you need for the advert and how you are going to get it. There are many things you need for an advert. These include technical equipment, possible filming location, actors and actresses and costumes and props.
First of all you must research in what type of equipment you need for the advert to film it , for example you would need a camera and a tripod to hold the camera in place when filming. firstly you would get the equipment either by buying it to keep or hiring it out , if hiring then you must realise how long you will need to hire the equipment out or so you have enough time to film your advert, roughly it would cost you around £400 pound per day for all the equipment including the editing equipment needed to put all the scenes together to make the advert.
Secondly you need to consider where you are going to film if needing good facilities you will have to hire it out for the length of time you want to get all the filming you need from this, for example if doing a sport advert you may want to hire out a pitch so that you can film on there. The costs on hiring a facility varies depending on what location and facilities are using, it may cost up to £100 per day.As well as paying for the location you must also get permission that you can film on there from the owner. Some locations are also picked on how easy they are to get to, whether you will have to travel alot to get there either by bus or train. Some problems you may encounter when picking a location is that it may be open to the public alot and therefore they could interfere with your filming as you do not want them in the advert. The weather may also be a problem when you film as if you are filming when outside and it is sunny the whole time you film it then needs to be sunny.
Actors and Actresses are also something you need to consider when creating your advert as they need to suit what your advert is about. You need to decide what is needed from the actors and actresses, whether it be age, gender or any other factor. Also you need to pick someone which may be time consuming as you may need auditions so you know what your actors are like. If you want to hire a well known and famous actor then you will have to pay for their services. However if you use a member of the public you need them to fill in a form allowing them to do so.
Costumes and props also have to be considered, for example what you will need for the actors to use or wear during the advert. Also you need to research where you are going to get the costumes and props from, also once you have the costume and props you need to find a place to store them. Also you need to consider the costs of the clothing and props , this depends on what you are going to get and how muchh you get of it, the average amount to use is £100.
First of all you must research in what type of equipment you need for the advert to film it , for example you would need a camera and a tripod to hold the camera in place when filming. firstly you would get the equipment either by buying it to keep or hiring it out , if hiring then you must realise how long you will need to hire the equipment out or so you have enough time to film your advert, roughly it would cost you around £400 pound per day for all the equipment including the editing equipment needed to put all the scenes together to make the advert.
Secondly you need to consider where you are going to film if needing good facilities you will have to hire it out for the length of time you want to get all the filming you need from this, for example if doing a sport advert you may want to hire out a pitch so that you can film on there. The costs on hiring a facility varies depending on what location and facilities are using, it may cost up to £100 per day.As well as paying for the location you must also get permission that you can film on there from the owner. Some locations are also picked on how easy they are to get to, whether you will have to travel alot to get there either by bus or train. Some problems you may encounter when picking a location is that it may be open to the public alot and therefore they could interfere with your filming as you do not want them in the advert. The weather may also be a problem when you film as if you are filming when outside and it is sunny the whole time you film it then needs to be sunny.
Actors and Actresses are also something you need to consider when creating your advert as they need to suit what your advert is about. You need to decide what is needed from the actors and actresses, whether it be age, gender or any other factor. Also you need to pick someone which may be time consuming as you may need auditions so you know what your actors are like. If you want to hire a well known and famous actor then you will have to pay for their services. However if you use a member of the public you need them to fill in a form allowing them to do so.
Costumes and props also have to be considered, for example what you will need for the actors to use or wear during the advert. Also you need to research where you are going to get the costumes and props from, also once you have the costume and props you need to find a place to store them. Also you need to consider the costs of the clothing and props , this depends on what you are going to get and how muchh you get of it, the average amount to use is £100.
Wednesday, 19 March 2014
Task 2 assignment 2 - Ideas generation
As a group we have created 2 main ideas ifor our advert
The first idea we came up with involves 1 person doing drills in football and at first is doing it moderately well at an average speed, once the athlete starts to tire he drinks Lucozade as it replaces electrolites that gives energy, then the same atlete will be much betetr t a much quicker tempo, to emphasise the effect lucozade has on tired thletes. The target audience for our advert would be youbng sports people as they want more energy whilst participating n ther specific sport.The form of this advert is a stand alone as it is not part of a series and is not related to any other avderts.The unique selling poitn of our advert is thta lucozade advert would be that it improves your energy when your felling tired to make you beter .This is shown in the story board below.
The first idea we came up with involves 1 person doing drills in football and at first is doing it moderately well at an average speed, once the athlete starts to tire he drinks Lucozade as it replaces electrolites that gives energy, then the same atlete will be much betetr t a much quicker tempo, to emphasise the effect lucozade has on tired thletes. The target audience for our advert would be youbng sports people as they want more energy whilst participating n ther specific sport.The form of this advert is a stand alone as it is not part of a series and is not related to any other avderts.The unique selling poitn of our advert is thta lucozade advert would be that it improves your energy when your felling tired to make you beter .This is shown in the story board below.
The second idea the group came up with consists of 2 actors, at the beginning it shows that both the ath;etes are the same ability and same fitness as they both tire , one drinks water and the other drinks lucozade, the one who drinks lucozade gets more energy and starts beating the other due to the drink choice, the target audience for this is also youn sports people as they will want to be better than most people and can be if they have mre energy then others due to lucozade.The form of this advert is a realist advert as it shwos factsthat are true. The unique selling poitn of our advert is thta lucozade advert would be that it improves your energy when your felling tired to make you better. This idea is shown on the story board below.
Monday, 17 March 2014
assignment 2 - task 1
As a part of creating an advert for a product i must research into similar products and will be analysing 5 adverts from different but similar products. The adverts i am going to analyse are shown as below
The advert below is a advert from gatorade, in which it shows the story of how gatorade had helped a team to victory in american football which is based round a true story and it gives off energy when you drink it, after this it shows various sporting moments in which gatorade is being used to help professional atheletes and it gives the impression that if you drink this drink then you may be as good as the athletes. The form of this advert is a stand alone as it is one of kind and is not in a series. The style in this advert is using famous faces as they have many famous sports people in there advert, such as peyton manning,serena williams, michael jordan and others. The type of music used in this advert is rock music which makes you feel motivated as it is quite up beat and is in rhythm with what is happening in the advert. What makles it remeberable is the fact it uses reptition alot as in nearly everything scene you will see something associated with 'Gatorade'. The product is made appealing as many famous people use it and encoruages you that if they use it it is good for them and therefore you should. It is suitable for the audience as it is related to sport , which is what the company are wanting to do. There are no scenes where it is irrelevant or appropriate as it sticks to the same subject all the way through.
The advert below is an advert from a different company that is similiar to Lucozade called 'Powerade'. this advert shows how many athletes have to push there self to their limits to be the very best they can be at their sport, once they are very tired they will drink powered to feel better and restore their energy to perform at their highest level for longer. The form of the advert is a stand alone advert as it is not part of a series and is a one off advert. The style of advertisement used is a famous faces advert as there are many famous athletes in the advert, one being Jessica Ennis-Hill , who is a famous decathlon athlete. The music used in this advert is very motivating as their is music in the background as someone is speaking which motivates the person.What makes the advert rememberable is that it is filled with action and have famous people .The product is made appealing as many famous people use it and encourages you that if they use it it is good for them and therefore you should. It is suitable for the audience as it is related to sport , which is what the company are wanting to do. There are no scenes where it is irrelevant or appropriate as it sticks to the same subject all the way through.
The advert below is from the same company that we have chose to create and advert for. In this advert it gives you a feel good vibe as there are many people on roller skates and skateboards doing tricks with an upbeat song.The form of the advert is a stand alone advert as it is not part of a series and is a one off advert. the style of this advert is repetition as it shows many of the same things as people riding along on their skateboards and roller blades. The music in this video is a very popular song called 'louder' by dj fresh and gives off a feel good vibe and because of this it makes the advert rememberable. the product is appealing as it seems that if you drink this drink your life will be as good as the people in the advert. There are no scenes where it is irrelevant or appropriate as it sticks to the same subject all the way through.
The advert below is also from the same company that we have chose to create an advert for. In this advert it shows us a famous athlete i action and explains in why they should drink the drink as it gives you more energy to achieve what you want to.The form of the advert is a stand alone advert as it is not part of a series and is a one off advert. The style of the advert is using famous faces as it shows you a very famous and successful long distance runner called 'Mo farah' in action and makes people believe that they can be as good as him if they drink the same drink as him. The music in this adver tis very motivating and makes the audience feel engaged and capable that they too could be as good as the people on the television. The product is appealing as it seems that if you drink this drink your life will be as good as the people in the advert. There are no scenes where it is irrelevant or appropriate as it sticks to the same subject all the way through.
The advert below is from a similar product to Lucozade called 'Powerade'. in this advert it shows how most of the public can achieve what they want through sport by their own hard work but will help them be energised so that they can do better.The form of the advert is a stand alone advert as it is not part of a series and is a one off advert. The style of the advert is repetition as you see the same people alot in the advert.The music in this adver tis very motivating and makes the audience feel engaged and capable that they too could be as good as the people on the television. The product is appealing as it seems that if you drink this drink your life will be as good as the people in the advert. There are no scenes where it is irrelevant or appropriate as it sticks to the same subject all the way through.
The advert below is a advert from gatorade, in which it shows the story of how gatorade had helped a team to victory in american football which is based round a true story and it gives off energy when you drink it, after this it shows various sporting moments in which gatorade is being used to help professional atheletes and it gives the impression that if you drink this drink then you may be as good as the athletes. The form of this advert is a stand alone as it is one of kind and is not in a series. The style in this advert is using famous faces as they have many famous sports people in there advert, such as peyton manning,serena williams, michael jordan and others. The type of music used in this advert is rock music which makes you feel motivated as it is quite up beat and is in rhythm with what is happening in the advert. What makles it remeberable is the fact it uses reptition alot as in nearly everything scene you will see something associated with 'Gatorade'. The product is made appealing as many famous people use it and encoruages you that if they use it it is good for them and therefore you should. It is suitable for the audience as it is related to sport , which is what the company are wanting to do. There are no scenes where it is irrelevant or appropriate as it sticks to the same subject all the way through.
The advert below is an advert from a different company that is similiar to Lucozade called 'Powerade'. this advert shows how many athletes have to push there self to their limits to be the very best they can be at their sport, once they are very tired they will drink powered to feel better and restore their energy to perform at their highest level for longer. The form of the advert is a stand alone advert as it is not part of a series and is a one off advert. The style of advertisement used is a famous faces advert as there are many famous athletes in the advert, one being Jessica Ennis-Hill , who is a famous decathlon athlete. The music used in this advert is very motivating as their is music in the background as someone is speaking which motivates the person.What makes the advert rememberable is that it is filled with action and have famous people .The product is made appealing as many famous people use it and encourages you that if they use it it is good for them and therefore you should. It is suitable for the audience as it is related to sport , which is what the company are wanting to do. There are no scenes where it is irrelevant or appropriate as it sticks to the same subject all the way through.
The advert below is from the same company that we have chose to create and advert for. In this advert it gives you a feel good vibe as there are many people on roller skates and skateboards doing tricks with an upbeat song.The form of the advert is a stand alone advert as it is not part of a series and is a one off advert. the style of this advert is repetition as it shows many of the same things as people riding along on their skateboards and roller blades. The music in this video is a very popular song called 'louder' by dj fresh and gives off a feel good vibe and because of this it makes the advert rememberable. the product is appealing as it seems that if you drink this drink your life will be as good as the people in the advert. There are no scenes where it is irrelevant or appropriate as it sticks to the same subject all the way through.
The advert below is also from the same company that we have chose to create an advert for. In this advert it shows us a famous athlete i action and explains in why they should drink the drink as it gives you more energy to achieve what you want to.The form of the advert is a stand alone advert as it is not part of a series and is a one off advert. The style of the advert is using famous faces as it shows you a very famous and successful long distance runner called 'Mo farah' in action and makes people believe that they can be as good as him if they drink the same drink as him. The music in this adver tis very motivating and makes the audience feel engaged and capable that they too could be as good as the people on the television. The product is appealing as it seems that if you drink this drink your life will be as good as the people in the advert. There are no scenes where it is irrelevant or appropriate as it sticks to the same subject all the way through.
The advert below is from a similar product to Lucozade called 'Powerade'. in this advert it shows how most of the public can achieve what they want through sport by their own hard work but will help them be energised so that they can do better.The form of the advert is a stand alone advert as it is not part of a series and is a one off advert. The style of the advert is repetition as you see the same people alot in the advert.The music in this adver tis very motivating and makes the audience feel engaged and capable that they too could be as good as the people on the television. The product is appealing as it seems that if you drink this drink your life will be as good as the people in the advert. There are no scenes where it is irrelevant or appropriate as it sticks to the same subject all the way through.
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