In my survery i have asked several questions relating to my product and similar product son the market to find out what people preferred and relate that to my advert i am going to create.
In the question above i have asked which container people would prefer to drink from as it is important what the audience wants and we can use this in our advert by using the most popular one so that it appeals to a lot of people. Therefore by the answers above it shows that the bottle was the most popular container and will benefit us for the advert.
In this question above it asks when you would drink an energy drink, most of the answers we got back related to when people drink they are often participating in sports, therefore this would benefit us as in the advert we will display the drink being consumed whilst a person is participating in sport.
In the question above it sks the audience what type of sport they do, and we hve decided to pick football as a main part of our advert as severeal people commented about football, and football is one of the most popular sports in the country which will benefit us as it will make the advert al ot more appealing
In the question above we asked what people's age were, this is because we will have to create the advert round our audience's age ad will consider what to do in the advert so it is relevant to them, also its important that it interests as many as people as possible.
In the question above we have asked what gender the person answering the survey is this is to see what gender many think lucozade is aimed at who we have ti target in our audience. Therefore it would benefit us so we can use this information on our advert.
In the question above we have asked what our favourites sports drink is, and most of the answers we got were lucozade which benefits us as we can include this in our advert and makes our product seem very appealing.
In the question above the question is asking when drink you consume when exercising, most people answers were lucozade thereforw we could use this in the advert
by exercising in the advert.
In the question above the question asks how many times a week people exercise , ths would benefit us as if people exercise often many people would but a sports drink., therefore it would benefit us as we want people to exercise so that our product seems more appropriate.
Tony, to achieve the distinction criteria you must upload the focus group video and write a summary of your findings.
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