Styles Of television Advertising

Advertisers use different methods to interest their particular targets and use different styles to appeal to different people.

One method used in advertisement is humour, when using humour if you make the audience laugh they will remember the advert as it has made them laugh, therefore many companies will use humour in their advertisement, for example Cravendale uses humour in one of their latest adverts in which the cats have thumbs, this makes it memorable as everyone knows hat cats do not have thumbs, but the advert shows what it could be like if they had thumbs,  the advert is very successful as many people remember it and makes many people laugh, the advert is shown below.

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Another method used by advertisers is a parody, a parody is an advert that is mocking another advert or company. Companies use this to get many different reactions, one they want to make the crowd laugh, secondly they may want to beat their competition by mocking them and they can have people relate to it as they all know what company they are mocking. An example of a company that uses a parody advert is somersby cider.This is very successful as many people like this advert and remember it. This is shown below


Furthermore shock is another method used by advertisers, a shock an advert is advert that will shock the audience. Advertisers use this as if it shocks the audience they will most likely remember the advert and it will be stuck in their head. An example of a shocking advert is a flora advert where it can be in a sexual manor, which is inappropriate, this is shown below.

Surrealism is also another method used by advertisers, surrealism is when something is extraordinary and would never happen, advertisers use this as people would remember the advert as it is not something that would happen in every day life. An example of an advert that uses this is the oasis advert where the town gets invaded by a massive water hating duck, as shown below.

Repetition is also another method used by advertisers. repetition is when have the same advert or similar to each other played over again. An advantage of repetition is that the audience will remember it and will feel connected to the certain people in these adverts making them like the advert. An disadvantage of repetition is that it can sometimes get carried on for too long and the audience may find it annoying. An example of this would be the go compare advert, this is shown below




Another method used by advertisers is sex appeal. sex appeal is when their is an attractive person on the advert, this makes th audience interested if someone is attractive using the product.. The advantage of a sex appeal is that most people will remember it as the person on the advert t is attractive. The disadvantage is that it may distract the audience from actually concentrating on the product. an example of an advert that does this is spec savers, which is shown below
Finally the last method used by advertisers is famous people. The advantage of using famous people it makes the audience want to use the products as the famous people are using it. The disadvantage is that the product may be exaggerated as the famous people are using it. An example of a advert that uses famous people is icelands, shown below