advert

The advert i have chosen to look at detail is a Nike advert, the advert shows what it would be like to become a professional footballer and the process you go through to become one. It is a good advert as it uses a first person view so you feel like you are part of the advert and makes you gain interest. This advert is a stand alone advert as it is not in a series as in an individual advert , also it is a famous faces as in the advert it shows some faces of famous footballers, such as Cesc Fabregas, Zlatan ibrahimovic and Cristiano Ronaldo, which are very successful footballers, therefore the target audience would be any who follows the sport or even wants to take participate in the future as it shows what the path you could go down if you are good enough at the sport. The advert uses a variety of angles when using the camera it uses close up shots of when they have the ball at their feet and then it uses a first person theme as it looks like you are the one in the advert. Due to this it does nto use any longshots  in which some ways is a good thing, the editiing is also at a very quick pace as it has alot of action in the advert

The advert does not provoke any emotional responses as it is about a sport being played and there is no situation in the advert which such an event does so, this advert also uses celebrity endorsement as it is a nike advert and they have payed famous footballers to wear their brand of clothing. the advert uses its brand identity and mot people associate the brand with being a major sport brand that is worldwide and the famous 'swoosh' logo is shown a lot in the advert in which people will recognise what brand is being shown. The only persuasive devices use is the correlation between the wearing the brand and being very good at sport, which persuades people to want to buy clothing form an equipment. The main camera angle they use is as if it seems like a first person view of the experience making it feel like the audience can go through the same process if they are wearing the brand.