Welcome to my blog. My blog will consist of information for amateur filmmakers about what they need to know for advertising.
Throughout my blogs i will cover a lot of information about advertising such as; different formats of advertising, different purposes of advertising, examples of effective and ineffective advertising campaigns, examples of controversial advertising campaigns, different styles of television advertisements, how television adverts are researched and designed, how television adverts are produced, common codes and conventions and how advertising is regulated.
Monday, 23 September 2013
Sunday, 1 September 2013
Forms Of Television Advertising ,This provides evidence for: Unit 30:P1,M1,D1
In this blog i am going to to be talking about the different forms of television advertising. All forms of advertising have both advantages and disadvantages , i am now going to talk about each from of television advertising individually.
The first form of television advertising is realist narrative. A realist narrative is when the advert is ordinary and will happen in everyday life. Advantages of a realist narrative advert is that everyone can relate to it as it is something that happens everyday. An disadvantage of realist narrative is that the adverts can sometimes be very boring and hardly gains any interest from audience. An example of a realist narrative is Fairy Liquid washing up advert as shown below
The third form of television advertising is animation. Animation is using unreal figures in an advert. The advantage of this is that it is quite easy to do, and you can put the figures in any position you want, also it could appeal to a lot of people including children. the disadvantage of animation is that not everyone can relate as they may think it is meant for a young audience. An example of an advert that uses animation is Cravendale, as shown below
Another form of television is a documentary. Documentary adverts consists of the company using facts and diagrams to promote their product, with evidence and facts as of why its good. The advantage of a documentary is that it gives you a lot of information and uses stats to promote their product, the disadvantage is that they are very boring and the audience may not remember them as of this. An example of that uses this is sensodyne, as shown below.
Another form of televison advertising is talking heads. Talking heads is when they have an advert of people talking about a product. The advantage of a talking heads advert is that it is straight to the point and contains a lot of information. the disadvantage of a talking heads advert is that it is very boring and may be forgotten easily due to this. An example of a talking heads advert is the orange advert as shown below.
Another form of television advertising is called standing alone. A standing alone advert is a one of advert that will not be in series and is random. The advantage of a standing alone advert is that it may be very funny and the audience will remember it, the disadvantage is that its not in a series and is very spontaneous. An example of an standing alone advert is the cadbury advert with 2 children moving their eyebrows to the music, as shown below.
Finally the last from of television advertisement is a 'series' . a series is which their are many adverts that are linked to each other and are connected, the advantage of this is that the audience gets a bond with the characters as they are in a series and see them in many different adverts, the disadvantage of a series is sometimes if the series is annoying the audience will not like the series. an example of a series is the compare the market adverts, as shown below.
The first form of television advertising is realist narrative. A realist narrative is when the advert is ordinary and will happen in everyday life. Advantages of a realist narrative advert is that everyone can relate to it as it is something that happens everyday. An disadvantage of realist narrative is that the adverts can sometimes be very boring and hardly gains any interest from audience. An example of a realist narrative is Fairy Liquid washing up advert as shown below
The second form of television advertising is anti-realist. anti-realist is something that is ver surreal and does not ever happen i real life. The advantages of a anti-realist narrative is that the advert will be must likely be funny or very god and will intrigue the audience because of it being abnormal. However the disadvantage of an anti-realist narrative. An example of an anti realist advert is an advert from oasis called 'Rubberduckzilla', which is a giant duck invading a city because it doesnt like people drinking water, this is shown below.
The third form of television advertising is animation. Animation is using unreal figures in an advert. The advantage of this is that it is quite easy to do, and you can put the figures in any position you want, also it could appeal to a lot of people including children. the disadvantage of animation is that not everyone can relate as they may think it is meant for a young audience. An example of an advert that uses animation is Cravendale, as shown below
Another form of television is a documentary. Documentary adverts consists of the company using facts and diagrams to promote their product, with evidence and facts as of why its good. The advantage of a documentary is that it gives you a lot of information and uses stats to promote their product, the disadvantage is that they are very boring and the audience may not remember them as of this. An example of that uses this is sensodyne, as shown below.
Another form of televison advertising is talking heads. Talking heads is when they have an advert of people talking about a product. The advantage of a talking heads advert is that it is straight to the point and contains a lot of information. the disadvantage of a talking heads advert is that it is very boring and may be forgotten easily due to this. An example of a talking heads advert is the orange advert as shown below.
Another form of television advertising is called standing alone. A standing alone advert is a one of advert that will not be in series and is random. The advantage of a standing alone advert is that it may be very funny and the audience will remember it, the disadvantage is that its not in a series and is very spontaneous. An example of an standing alone advert is the cadbury advert with 2 children moving their eyebrows to the music, as shown below.
Finally the last from of television advertisement is a 'series' . a series is which their are many adverts that are linked to each other and are connected, the advantage of this is that the audience gets a bond with the characters as they are in a series and see them in many different adverts, the disadvantage of a series is sometimes if the series is annoying the audience will not like the series. an example of a series is the compare the market adverts, as shown below.
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